Mini executive, Gert Hildebrand has rejected the idea of opening a design studio in the UK. Hilderbrand said a UK Mini design studio "wouldn't happen" as it would be too far away from Mini's engineering team.
BMW built a Mini design studio in 2001 at its Munich headquarters, close to their engineering department. Many have asked Mini to expand its design team into Britain to help offer a more traditional perspective on Mini design, but Hilderbrand - a fan of classic Minis and British culture in general – has dashed hopes of such a facility being created.
"We won’t move away from Munich as we need to be close to engineering," he said, "and there's no engineering capability in England. I love England but it's not going to happen."
Van Hooydonk also dismissed suggestions that the scooters could be a Mini too far. "I had an original Mini and know what the brand is about," he said. "This is not what Mini has done before but it is still a Mini for the urban environment. It's fun and emotional."
Via Autocar
Source URL: https://hayleyatwellstuff.blogspot.com/2010/09/mini-rejects-idea-of-british-design.html
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BMW built a Mini design studio in 2001 at its Munich headquarters, close to their engineering department. Many have asked Mini to expand its design team into Britain to help offer a more traditional perspective on Mini design, but Hilderbrand - a fan of classic Minis and British culture in general – has dashed hopes of such a facility being created.
"We won’t move away from Munich as we need to be close to engineering," he said, "and there's no engineering capability in England. I love England but it's not going to happen."
Van Hooydonk also dismissed suggestions that the scooters could be a Mini too far. "I had an original Mini and know what the brand is about," he said. "This is not what Mini has done before but it is still a Mini for the urban environment. It's fun and emotional."
Via Autocar
Source URL: https://hayleyatwellstuff.blogspot.com/2010/09/mini-rejects-idea-of-british-design.html
Visit hayley atwell for Daily Updated Hairstyles Collection
